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CNR FUARCILIK    
Cnr Expo Fuarcılık A.Ş.
Cnr Holdıng Cnr Expo Fuar Alanı Yeşilköy/İstanbul
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GIDA 2011 sektörün nabzını tutuyor
Cuma, 23 Eylül 2011 00:00

gida2011Türkiye’nin en büyük gıda fuarı  19. Uluslararası Gıda Ürünleri ve Teknolojileri Fuarı bugün İstanbul Fuar Merkezi / CNR Expo'da kapılarını dün açtı. Fuar 25 Eylül 2011 Pazar günü sona erecek

ITE Group Türkiye Ofisi E Uluslararası Fuarcılık (EUF) tarafından düzenlenen GIDA 2011, 26. Uluslararası Ambalaj, Paketleme ve Gıda İşleme Sistemleri Fuarıyla birlikte eş zamanlı olarak ziyaretçilerle buluşacak.

Türkiye’nin alanındaki en önemli fuarı olan GIDA İstanbul, sektörün öncü ve marka firmalarına evsahipliği yapmaya hazırlanıyor. Gıda sektöründeki gelişmeleri, yenilikleri ve fırsatları profesyonel ziyaretçilerle bir araya getirecek olan fuara yerli ve yabancı 300’ün üzerinde katılımcı ile Türkiye ve bölgeden 30.000’e yakın ziyaretçi bekleniyor.

Geçtiğimiz yılı yüzde 3 büyü­me ile kapatan gıda sektörü "krizin sert etkilemediği" ender sektörlerden biri ol­ma özelliğini koruyor. Tür­kiye Gıda Dernekleri Federasyonu'nun ve­rilerine göre, 200 milyar dolarlık üretim hacmine ulaşan sektörde 10,5 milyar do­lar ihracat, 5 milyar dolar da ithalat ger­çekleştirdi. Tarıma dayalı hammadde fi­yatlarında nispeten normal bir seyir olma­sı ise sektörde olumlu anlamda önem­li etken oldu. Bu durumu fırsat olarak gö­ren üreticiler, fiyatlarını aşağı çekerek tüketici kazanmaya çalışırken, sektörün perakende ayağı da sık sık düzenlenen kam­panyalarla bu sürecin bir parçası oldu.

Sektörün gelişmesinde ve yeni pazarlara açılmasında önemli bir rolü üstlenen GIDA fuarı aynı zamanda katılımcılarına da birçok avantaj sağlamıştır. Türk gıda ve içecek sektörü, fuarla birlikte son yıllarda büyük gelişmeler kaydetmiş, krizleri geride bırakmış ve bölge pazarındaki önemini artırmıştır. 2009 yılında 5,9 milyar dolar ihracat yapan Gıda sektörü, tarımsal üretimimizin de gelişmesinde öncü sektör olmuştur.

2010 yılında 250’si yerli, 50’si yabancı olmak üzere toplamda 300 firmanın katıldığı fuarı, 40’a yakın ülkeden gelen yabancı ziyaretçilerle birlikte toplam 22 bin kişi ziyaret etmiştir. Bu yıl fuarı 10 yıldır sürekli katılımlarıyla destekleyen firmalara 10. Yıl Plaketi verilmiştir. Anı Bisküvi, Aroma, Bağdat Baharat, Çaykur, Helvacızade, Kahkecizade, Kervan, Koska, Küçükbay, Marmarabirlik, Oba Makarna, Selva, Seyidoğlu, Tariş, Tat Bakliyat ve Zümrüt plaket alan 60 firma arasında yer aldı.

GIDA 2010 Fuarı’nda süt ve süt ürünleri, et ürünleri, şekerleme ürünleri ve çikolata, dondurulmuş hazır gıda, konserve ürünleri, doğal ve organik ürünler, gıda katkı ve yardımcı maddeleri, alkollü içecekler, alkolsüz içecekler, çay ve kahve ürünleri, dondurulmuş deniz ürünleri, bitkisel yağlar, zeytin, unlu gıdalar ve makarnalar, helal gıda ürünleri, reçel, bal, pekmez ve helva ürünleri, bakliyat, baharat, kuruyemişler, soslar, bebe gıdaları, yaş meyve, sebze ve diğer gıda ürünleri yer aldı.


GIDA 2011 Katılımcı Listesi

33 MEŞRUBAT GID. MAD. AKAR. NAK. PAZ. DAĞ. İTH. İHR. TİC. VE SAN. LTD. ŞTİ.
A. AKSULAR GIDA TİC. VE SAN. A.Ş.
ABEM KIMYA LTD. STI.
AFYONKARAHİSAR TİCARET VE SANAYİİ ODASI
AGGARWAL IMPEX
AKANLAR İÇ VE DIŞ TİC. GIDA. SAN. NAK. LTD. ŞTİ.
AKAŞ AKBALIK GIDA SAN. VE TİC. A.Ş.
AKÇAM ŞEKERLEME GID. SAN. VE NAK. TİC. LTD. ŞTİ.
AKDENİZ HARNUP GIDA VE KATKI MAD. SAN. TİC. A.Ş.
AKHİSAR TİCARET VE SANAYİİ ODASI
AKSAN GIDA SAN. VE TİC. A.Ş.
AKSU GIDA MAD. İMALAT SAN. VE TİC. LTD. ŞTİ.
AKSUVİTAL DOĞAL ÜRÜNLER GIDA SAN. VE TİC. A.Ş.
AKTAR GIDA VE İHT. MAD. İML. PAZ. TİC. LTD. ŞTİ.
AL DUHAYAN DELUXE DATES ( L.L.C.)
ALASU GIDA SAN. VE TİC. LTD. ŞTİ.
ALFA PASTRY CREATIONS
ALIMENTOS NARANJA VERDE LTDA
ALTAT GIDA SAN. VE TİC. LTD. ŞTİ.
ALTINKAYA ET VE ET MAM. SAN VE TİC. A.Ş. BEŞYILDIZ ET
ANAROMA AROMA VE ESANS SAN. TİC. LTD. ŞTİ.
ANI BİSKÜVİ GIDA SAN. VE TİC. A.Ş.
ANL GIDA SAN. VE TİC. LTD. ŞTİ.
ARARLAR GID. BESİCİLİK. YEM VE ZİRAİ ÜR. SAN VE TİC. LTD. ŞTİ.
ARAS GIDA SAN. VE TİC. LTD. ŞTİ.
ARCLA YAYINCILIK Ş-CATERİNG GUIDE DERGİSİ
ARI MÜH. TAR. VE HAY. ÜR. ÜRETİM. PAZ. SAN. TİC. LTD. ŞTİ.
AROMA MEYVE SULARI VE GIDA SAN. A.Ş.
AROMİKS GID. KİM. MAD. AMB. MLZ. SAN VE DIŞ TİC. LTD. ŞTİ.
ARPİ ÇİKOLATA ŞEKERLEME VE GIDA ÜRN. İML. SAN. TİC. A.Ş.
ARTIBEL KALİTE SİS. BELGELENDİRME VE EĞT. HİZ. İÇ VE DIŞ TİC. LTD. ŞTİ.
AS BESİN GIDA SAN VE TİC. LTD. ŞTİ.
ASFA ÇİKOLATA BİSKÜVİ İML. SAN. VE TİC. LTD. ŞTİ.
ASIA-AFRICA GENERAL TRADING LLC.
ASLAN ÇİKOLATA VE GIDA SAN. TİC. LTD. ŞTİ.
ASTA AFRİCA GENERAL TRADING
ATANUR MEMBA SULARI MAD. GID. TUR. SAN VE TİC. LTD. ŞTİ. / KARACAKAYA KAYNAK SULARI
ATP İNŞAAT VE TİC. A.Ş.
AVCI ŞEKERLEME KURUYEMİŞ SAN. LTD. ŞTİ.
AWAN GENERAL TRADING L.L.C.
AYDIN KURUYEMİŞ SAN. VE TİC. LTD. ŞTİ.
AYPOP GIDA EMLAK HAY. KUY. TEL. SAN. TİC. LTD. ŞTİ.
AZMET GIDA SAN. TİC.
BAĞDAT SEBZE MEYVE ŞİFALI BİTKİLER VE BAHARAT SAN. TİC. A.Ş.
BAKTAT GIDA SAN. VE TİC. LTD. ŞTİ.
BARAKAT ALMADINAH DATE FACTORY
BARHAN GIDA SAN. TİC. A.Ş.
BAVARIAN MINISTRY OF ECONOMIC AFFAIRS, INFRASTRUCTURE, TRANSPORT AND TECHNOLOGY
BAYERN INTERNATIONAL-BAVARIAN BUREAU FOR INTERNTIONAL BUSINESS RELATIONS
BAYRAK GIDA SAN VE TİC. A.Ş. KENT BAHARAT
BEŞEL END. ÜR. GID. VE AMB. SAN. TİC. A.Ş.
BEŞLER PAZARLAMA VE TİC. A.Ş.
BEYAZ GIDA VE SÜT ÜRÜNLERİ
BEYAZPINAR ŞEKER VE ŞEKER MAM. GIDA SAN. TİC. LTD. ŞTİ.
BM KALKINMA PROGRAMI TEMSİLCİLİĞİ (SİİRT TARIM İL MÜDÜRLÜĞÜ)
BOZDAĞ GID. REK. HİZM. SAN VE TİC. LTD. ŞTİ.
BTTR GID. DIŞ. TİC. LT. ŞTİ.
BUZDAĞI KAYNAK VE MEYVE SULARI İŞL. SAN. TİC. A.Ş.
C.I. ANDES EXPORT COMPANY S.A.S.
C.I. ANDIEQUIP LTDA
C.I. CARIBBEAN EXOTICS S.A.
C.I. FRUTIREYES LTDA
C.I. TROPIC KIT E.U.
CELAL BAKIŞGAN GIDA SAN VE TİC. LTD. ŞTİ.
CENKCİ SALAMURA TURŞU KONSERVE VE GIDA SAN. VE TİC. LTD. ŞTİ.
CEYLON TEA MARKETING (PVT) LTD
CHINA (QINGHAI) INTERNATIONAL HALAL FOOD AND PRODUCTS FAIR
CHOKE MAHACHAI BEVERAGE CO., LTD
CLIPPER SEAFOOD AS
COMMERCIAL OFFICE OF ECUADOR
CP STANDART GIDA SAN. VE TİC. A.Ş.
ÇAĞLA ŞEKERLİ MAM. SAN. TİC. A.Ş.
ÇAYKUR İŞLETMELERİ GENEL MÜDÜRLÜĞÜ
ÇELENLİ GIDA VE İHTY. MAD. İHR. SAN VE TİC. LTD. ŞTİ.
ÇEVRE ANALİZ SAN VE TİC. A.Ş.
ÇİÇEK SALAMURA SAN. VE TİC. LTD. ŞTİ.
ÇİFTYILDIZ MERMER OTO. GID. İNŞ. TAAH. TUR. NAK. SAN VE TİC. A.Ş. LAPORTE ZEYTİNYAĞI
ÇİLOĞLU GIDA İTH. İHR. SAN. TİC. LTD. ŞTİ.
ÇOKLAR GIDA PETR. ÜR. MAD. NAK. İTH. İHR. TİC. VE SAN. A.Ş. / VANTAT
DAMSAK GIDA ÜRÜNLERİ SAN. VE TİC. LTD. ŞTİ.
DEFNE GIDA SAN VE DIŞ. TİC. LTD. ŞTİ.
DEĞİRMENCİ GIDA SAN. TİC. LTD. ŞTİ.
DEVA PLASTİK
DOĞAN BAHARAT KİM. MAD. A.Ş.
DOĞASAL - NOKTA DOĞA ÜR. PAZ. SAN. LTD. ŞTİ.
DORA TARIM ÜR. İTH. İHR. SAN VE TİC. LTD. ŞTİ.
DURULLAR KOLL.ŞTİ.
EFELER GIDA
EFENDİOĞULLARI ZEYTİNYAĞI ÜRETİM SAN. TİC. LTD. ŞTİ.
EKBİR ZEYTİNCİLİK
ELERSAN ŞEK. ÇİK. TAŞ. SAN. TİC. LTD. ŞTİ.
ELNUT DIŞ. TİC. LTD. ŞTİ.
ELVAN GIDA SAN. VE TİC. A.Ş.
EMEK YAĞ SAN. A.Ş.
EMİN GIDA SAN. VE TİC. LTD. ŞTİ.
EMİNOĞLU TAR. ÜR. İTH. İHR. SAN VE TİC. LTD. ŞTİ.
ERA KURUYEMİŞ BAHARAT BAKLİYAT GIDA SAN. VE TİC. LTD. ŞTİ.
ERGÜN ÇİKOLATA GIDA SAN. VE TİC. LTD. ŞTİ.
ERK FONKSİYONEL İÇECEKLER VE GIDA SAN. TİC. LTD. ŞTİ.
ERKA KAHVE BAH. TİC. A.Ş.
ERSA SAKIZ ŞEKERLEME VE GIDA SAN. VE TİC. LTD. ŞTİ. BELİNDA
ERTAY GIDA SAN. TİC.
ESKİŞEHİR YAĞ SAN. GIDA VE PAZ. TİC. LTD. ŞTİ.
EURICOM SPA
EVLİYA ŞEKERLEME SAN. VE TİC. LTD. ŞTİ.
EXPALSA, EXPORTADORA DE ALIMENTOS S.A.
FANUS GIDA ORGANİK ÜRN. SAN. VE TİC. LTD. ŞTİ.
FAVEDA LTD.
FELDA IFFCO GIDA SAN. VE TİC. A.Ş.
FETTAHOĞLU MEŞRUBAT VE GIDA SAN. TİC. LTD. ŞTİ.
FİERA MİLANO S.P.A
FİLİZ ŞEKERLEME GIDA SAN. VE TİC. A.Ş.
FİNE FOOD SAN. GID. TİC. A.Ş.
FOREIGN TRADE CHAMBER OF BOSNIA AND HERZEGOWINA
FORTE GIDA SAN. VE TAR. ÜR. PAZ. İTH. İHR. LTD. ŞTİ.
FRUTA SECA DE VERONA S.A.S.
FRUTOS DORADOS S.A.S.
FUFENG GROUP CO., LTD
GEMMA GIDA LİMYA İÇ VE DIŞ. TİC. LTD. ŞTİ.
GIDA YAŞAM DERGİSİ
GİRGİN TARIM ÜR. SAN. TİC. KOLL. ŞTİ.
GOLDEN CİTY MEDİA
GOLDSTEIG KÄSEREIEN BAYERWALD GMBH
GÖKMEN SÖZEN GÖRSEL İLETİŞİM - FOOD IN LİFE DERGİSİ
GQM mbH
GRANMALT  AG
GTT İSTANBUL LOJİSTİK HİZ. VE DIŞ TİC. LTD. ŞTİ.
GUANGZHOU FLOWER FLAVOURS & FRAGRANCES CO., LTD
GUMİ GID. SAN VE TİC. LTD. ŞTİ.
GÜLSAN GIDA SAN. TİC. A.Ş.
GÜLSOY GID. SAN VE TİC. LTD. ŞTİ. /  TEKİR SU
GÜMÜŞ PROFİL İMALAT PAZARLAMA VE DAĞITIM LTD. ŞTİ. / GELİBOLU ORGANİK SÜT
GÜNGÖR ZEYTİNCİLİK GIDA SAN. VE TİC. LTD. ŞTİ.
HALILOVIĆ LTD.
HALYAZ FİKİRLER - CULLINARY
HAZAL BİSKÜVİ VE GIDA SAN. A.Ş.
HELAL GIDA DENETİM VE SERTİFİKALANDIRMA MERKEZİ A.Ş.
HELVACIZADE GIDA İLAÇ KİMYA SAN VE TİC. A.Ş.
HIZAL GIDA SAN VE TİC. LTD. ŞTİ.
HİZMET GIDA VE KOZMETİK SAN. TİC. LTD. ŞTİ.
HLEKS GIDA SAN. VE TİC. A.Ş.
HÜRMET ÇİKOLATA ŞEKERLEME GIDA SAN. VE TİC. LTD. ŞTİ.
IHK- CHAMBERS OF INDUSTRY AND COMMERCE IN BAVARIA
IMPERIAL TEAS (PVT) LTD
INCOM ENDÜSTRİYEL MAKİNALARI İTH. İHR. VE TİC. A.Ş.
INSTANTA SP. Z.O.O.
IŞIKLAR GIDA BES. SAN. TİC. LTD. ŞTİ. / KOMAS
İKRAM GIDA SAN. VE TİC. LTD. ŞTİ.
İLETİŞİM MAGAZİN SAN VE TİC. LTD. ŞTİ. - HITECH DERGİSİ
İNANOĞLU GIDA NAK. İTH. İHR. SAN. VE TİC. LTD. ŞTİ.
İNTER BAHARAT BAKLİYAT İTH. İHR. SAN VE TİC. LTD. ŞTİ.
İNTERTEK TEST. HİZ. A.Ş.
İPEK TEKSTİL GIDA SAN. VE DIŞ TİC. KOLL. ŞTİ.
İSTANBUL TARIM İL MÜDÜRLÜĞÜ
İSTİKAN İTHALAT İHRACAT GIDA LTD. ŞTİ. / İSTİKAN ÇAY
İYSAD - İSTANBUL YEMEK SAN. DERNEĞİ;YESİDEF - TÜRKİYE YEMEK SAN.DER.FED.
JAFFERJEE BROTHERS
JO - BEX - MAN S.l
JO-BEX-MAN S.L.
K + G + H       LTD.
K- INTERFOOD CO. LTD.
KALEDONYA LTD.
KAMAŞ KUR. GID ÜRN. İHR. İTH. SAN. TİC. LTD. ŞTİ.
KAMILA CHOCOLATE
KANAAT GIDA VE İHTİYAÇ MAD. SAN. TİC. LTD. ŞTİ.
KANTARCI ÇELİK RAF. SAN VE. TİC. A.Ş.
KARİYER KAHVE KURUYEMİŞ GID. İML. PAZ. SAN. TİC. LTD. ŞTİ.
KAYSERİLİOĞULLARI GIDA SAN. TİC. LTD. ŞTİ.
KELEŞ GID. SAN. VE. TİC. LTD. ŞTİ.
KERVAN GIDA SAN. VE TİC. A.Ş.
KESKİNOĞLU TAVUKÇULUK SAN. TİC. A.Ş.
K-INTERFOOD CO., LTD.
KIVAM END. MAD. GID. TAR. AMB. MAK. PAZ. LTD. ŞTİ. /  BAŞHAN
KONYA GRUP TOPTAN GIDA. TURZ. İÇ VE DIŞ TİC. SAN. LTD. ŞTİ.
KOZMOPOLİTAN GID. SAN VE TİC. A.Ş.
KÖKEL KURUKAHVECİLİK
KRİSPİ YAĞ VE GID. ÜR. PAZ. İHR. SAN. TİC. LTD. ŞTİ.
KRİSTAL GIDA DAĞITIM VE PAZARLAMA SAN VE TİC. A.Ş.
KRİSTAL GIDA SAN. VE TİC. LTD. ŞTİ.
KRONOS SA
KULELİ GIDA İMALAT İNŞ. SAN. VE TİC. LTD. ŞTİ.
KÜÇÜKBAY YAĞ VE DETERJAN SAN. A.Ş. - ORKİDE
KÜTÜKÇÜ GIDA HAY. TAŞ. İNŞ. SAN VE TİC. LTD. ŞTİ.
LIANYUNGANG JF INTERNATIONAL TRADE CO.,LTD
LOT 5 TRADING CO.,LTD.
MALATYA PAZARI PALANCI KURUYEMİŞÇİLİK SAN. TİC. A.Ş.
MARKA EVİ GIDA TEKSTİL PAZ. TİC. LTD. ŞTİ.
MARMARA ZEYTİN TARIM SATIŞ KOOP. BİRLİĞİ
MEDICURA NATURPRODUKTE AG
MEMİŞSAN GIDA VE AMBALAJ PAZ. SAN. VE TİC. LTD. ŞTİ.
MERCEDES - BENZ TÜRK A.Ş.
MERTCANLAR GIDA ÜR. PAZ. SAN. TİC. LTD. ŞTİ.
MERTSAN GIDA VE İHT. MAD. VE TİC. A.Ş.
MEYN DIŞ. TİC. TURİZM LTD. ŞTİ.
MİSKOS HELVA GIDA İNŞ. SAN. VE DIŞ TİC. LTD. ŞTİ.
MND GIDA VE HAY. SAN. VE TİC. LTD. ŞTİ.
MUTLU MAKARNACILIK SAN. VE TİC. A.Ş.
NARPA NARİN DIŞ TİC. A.Ş.
NAZLI GIDA İNŞ. TEMZ. VE KOZMETİK SAN. TİC. LTD. ŞTİ.
NESİL GIDA İMALAT SAN. TİC. LTD. ŞTİ.
NEVPA NEVŞEHİR GIDA VE İHT. MAD. PAZ. LTD. ŞTİ.
OCATI S.A.
OCCA GIDA KİMYEVİ MAD. SAN. ÜR. İÇ VE DIŞ TİC. LTD. ŞTİ.
OGAŞ ŞEKERLEME GID. TURZ. SAN. TİC. A.Ş.
OLİVİN ZEYTİNCİLİK GID. SAN. TİC. LTD. ŞTİ.
OPTİMUM MÜM. İTH. İHR. TİC. LTD. ŞTİ.
ORKAR TARIM HAY. GID. ÜR. İTH. İHR. TİC. VE SAN. LTD. ŞTİ.
ÖZEL ÇİKOLATA VE ŞEKERLEME GID. SAN. LTD. ŞTİ.
ÖZEL MSM GIDA KONT. LAB. VE DANIŞMANLIK HİZ. TİC. A.Ş.
ÖZEN KUTU AMB. VE MATBAA. SAN. VE TİC. A.Ş.
ÖZEV UN VE UNLU MAM. GID. SAN. TİC. LTD. ŞTİ.
ÖZSARI GIDA SAN. VE TİC. PAZ. LTD. ŞTİ.
ÖZTAT PİRİNÇ VE TÜK. MAD. TAR. ÜR. GID. SAN. TİC. A.Ş.
PAKSTAR GIDA ÜR. AMB. SAN VE TİC. LTD. ŞTİ.
PASTACILAR DERNEĞİ
PASTACIOĞLU UNLU MAM. GIDA SAN. VE TİC. LTD. ŞTİ.
PHARMAMED LTD.
PROEXPORT COLOMBIA ( COLOMBIAN GOVERNMENT TOURISM, FOREIGN INVESTMENT AND EXPORTS PROMOTION BUREAU)
QINGDAO CHEUN JEP FOODSTUFF CO., LTD
QINGDAO FREE TRADE ZONE UNITED INTERNATIONAL, CO. , LTD
R.A. AYDINOĞLU GID.DAY. TÜK. MAL. SAN VE TİC. LTD. ŞTİ.
RAPSODİ ÇİKOLATA ŞEKERLEME VE GID. SAN. TİC. LTD. ŞTİ.
RAST GRUP GIDA TEKSTİL SAN. TİC. LTD. ŞTİ.
S.S. TRAKYA TARIM SATIŞ KOOP. BİRLİĞİ
SAADET GIDA PAZ. SAN. VE TİC. A.Ş.
SABRİ BAKIŞGAN VE OĞULLARI GID. SAN. TİC. LTD. ŞTİ.
SADULLAH CEVİZ GIDA VE PAZ. A.Ş.
SAMAI
SAMİ COŞKUN SÜT - SÜT ÜRÜNLERİ TARIM GIDA İNŞ. TURZM. SAN. TİC.LTD.ŞTİ
SAPANAN GENERAL FOOD CO., LTD
SARVAN ŞEKERLEME SAN VE TİC. LTD. ŞTİ.
SASU SU VE TARIM ÜRÜNLERİ GID. SAN. LTD. ŞTİ.
SAYINLAR GIDA MADDELERİ SAN. VE TİC. A.Ş.
SEASONINGS SPECIALITIES
SEDA ŞEKER VE GIDA ÜRÜNLERİ SAN. TİC. LTD. ŞTİ.
SEDEF ŞEKERLEME GID. SAN. VE TİC. A.Ş. - KOLL FOOD
SEKTÖREL YAYINCILIK LTD.
SEVAL ŞEKERLEME
SEYİDOĞLU GIDA SAN. VE TİC. A.Ş.
SIGNA GRAIN S.A.
SİDAŞ MEDYA - FOOD SEKTÖR DERGİSİ
SMART MEDYA - PERAKENDE ÇAĞI DERGİSİ
SRI LANKA TEA BOARD
ŠUMSKI PLOD LTD.
SUNAR PAZ. VE DIŞ TİC. LTD. ŞTİ.
SUREE INTERFOODS CO., LTD.
SÜT VE SIVI YAĞLAR ÜR. ÜRETİM. VE PAZARLAMA KOOP. LTD.
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Godly Locks: Inside L.A.'s Bizarre Human Hair Business Wig-making may be the only industry that relies on religious devotion, Hollywood glamor, and raw materials harvested from human heads. Left: Indian devotees at the Tirumala Venkateswara Temple pose with freshly shorn scalps (IndiaDivine.org); right: Paris Hilton wears a wig at a fashion show (Reuters). Spend any time in the San Fernando Valley and you'll come upon a house like this: ceiling pocked with acoustic spray that could easily contain asbestos; gold-flecked wallpaper and beveled mirrored tiles; bulbs that sear Stasi-watt light onto a mute carpet; bedrooms with doors ajar just enough to know you don't want to enter. It was in such a house on an evening in the mid-1990s that I found myself drifting past guests chattering in Continental tongues into the kitchen where my host, Isaac Bracha, was chopping mint. We had met a week earlier at some chic gathering in Los Feliz. He had mentioned what he did for a living, but I suppose I had thought he was joking. pre bonded hairNow, standing amid stacks of cookbooks, I happened to look down. On the worn linoleum floor next to the stove lay a blue plastic vat. Inside it, floating in a dark liquid, was a thick coil of human hair. Shiny, silky, medium brown. "Come see my office," Bracha rumbled, and tossed aside the towel he'd been using as an apron. He opened a door off the living room and descended into the darkness of the basement. Fluorescent lights buzzed alive and I blinked. A disembodied lock of hair recalls Freud's essay on the uncanny: the familiar that is oddly frightening. It might have been a hydroponic marijuana farm. It might have been a crystal meth lab. Double wrong. For starters, there were the plastic vats, just like the one in the kitchen, but rows of them arrayed here on metal shelves. The silent mounds within these vats were further evidence that the sodden clump nestled by the stove upstairs had been just a tease. Once I surveyed the contents of the basement, it became clear that I beheld the fledgling business of a human hair merchant.

Human hair. When we cut it, the cut is painless, bloodless -- and often devastating. En masse and gleaming, it can be alluring. But a disembodied curl lying in a vat calls to mind Freud's essay on the uncanny: the familiar that is oddly frightening. Even while lying reassuringly on the head, hair is charged with paradox: by the time it is visible, it is already dead. "Come hither," it teases. "I am a sexy omen of your very mortality. I am death in life's trappings." At this point, a little taxonomy might be useful. Item number 0501 on the US Harmonized Tariff Schedule pinpoints the product, raw human hair, as that which is "unworked, whether or not washed or scoured" -- hair, in other words, that has been freshly razed. As a commercial item, human hair is insignificant when compared with, say, bananas. In 2011, the U.S. brought in over $1.8 billion worth of fresh bananas. During the same 12 months, around $1.3 million of raw human hair entered this country. Still, it is a noteworthy import, given that it is harvested not from banana plants but from human heads. remy hair extensionsIn the past year, thieves have stolen from U.S. beauty salons as much as $230,000 worth of human hair, overlooking flat-screen TVs and full cash registers in their quest. During one of these heists, a salon owner was killed. No question, in its own way, human hair is a booming commodity on the world market. As such, it faces a grim future. In 2011, two-thirds of the raw human hair brought into the U.S. came from India. Mainly the source is benign: itinerant peddlers pay village women a few coins for their shed hair. Occasionally, the means are more coercive: gangs hunt down women for their hair; husbands force their wives to shave their heads. There is a third source. In the state of Andhra Pradesh in southeastern India is a cluster of seven hills. Perched atop one is Tirumala Venkateswara. Dating back nearly two thousand years, it is the most visited religious site in the world. With attendance three times that of the Vatican, Tirumala hosts nearly 20 million pilgrims a year. About half are women participating in a ceremony they hope will bring good luck. Perhaps they still haven't found a husband. Perhaps their child is sick. For their luck to change, they believe, a special action is required. So, after waiting in a queue that is miles long, 25,000 women each day mount the steps of a special building. Inside sit some six hundred barbers. The women bend over and, with a few deft strokes of a straight razor, the barbers shave off their hair. The hair used to be thrown away. These days, if it is virgin -- that is, never colored, never processed, never cut, having cascaded from her head two or three feet or more -- it will have a significance that is not merely spiritual. It is auctioned to licensed peddlers; this past year Tirumala held several online auctions, in one day reaping $27 million. Peddlers sell the hair to exporters, who sell it to manufacturers, who process it and sell it to distributors, who sell it to salons, who attach it to the heads of millions of Western women. Removing the hair had been a means of ego eradication; adding it serves now as an ego boost.

When you start researching human hair, you end up noticing the stuff on people's heads. On Isaac Bracha's head it is black, flecked with grey, cut very short. His face is long and his eyes convey unmistakable humor. Five centuries ago, Bracha's Jewish ancestors were expelled from Spain. They resettled in Bulgaria, survived the war, and in 1948, immigrated to the new state of Israel. Bracha was trained as a medic in the Israeli Defense Forces, but in 1988, he came to America, seeking his fortune in textiles. In Los Angeles, he met a quiet, self-possessed woman named Elizabeth Dirks, an Aleut transplant from a tiny island in the Alaskan archipelago. Together, they sold hand-made garments to Macy's and Bloomingdale's; one year, Quincy Jones attended the Oscars wearing a vest they had designed. Then Macy's went bankrupt and Bracha lost over $50,000. He was heading back to Israel when a family member asked him to help sell men's toupees. Bracha learned his craft, then sensed an opportunity in a larger market: human hair. But where best to operate? It's a quiet thicket of female heads: pigtails and braids, blond and brunette. If they turned around, they'd have faces. It was the early 1990s. Post-Soviet Russia had a population that was the sixth largest in the world, but its people were impoverished. Bracha reckoned there might be women willing to swap hair for cash; he headed to Moscow and set up shop. His intuition was impeccable. His business thrived and predictably the Russian Mafia wanted in. Armed with a duffel bag, a bottle of vodka, and a shotgun, they threatened Bracha's manager who promptly demanded from him a 20 percent cut of the business. It was time to move on. But where? perruques cheveux naturelsAgain he turned east, this time, to India. Once Bracha started importing hair from there, he realized that the local operator was not screening hair at a high-enough standard. Eventually, he opened his own factory near Chennai but much time passed before it functioned properly. Still, problems continue. "Can you see this?" Dirks is doing inventory. It is several years since I stumbled on the vat in Bracha's kitchen; I am visiting his 3,500-square-foot office in the heart of Van Nuys, another drab San Fernando Valley community not far from his home. I nod at Dirks, but I'm hard-pressed to spot the nuance. She goes to the window and holds the sample of hair in the sunlight. Despite her usual reserve, I can tell she is annoyed at the dye job. "Even if there were a slight difference," she says, "they might have gotten away with it, but that's too noticeable." She will send the hair back to Chennai to be fixed; in the process, it will lose valuable length. Bracha appears and tells me I'm in luck. While most of his hair comes from India, he still imports raw hair from Ukraine, and a shipment has just arrived. In the middle of the workroom sits a large cardboard box. "This is how the Russian hair comes to us," he says, opening its flaps. "Exactly as it comes off the girl." We peer inside. It's a quiet thicket of female heads: pigtails and braids, blond and brunette. If they turned around, they'd have faces. On impulse, I pick one up. It weighs nothing. Soon, the red ribbon binding it will be removed and, with it, the last trace of the former owner. Next: The woman who puts hair on the heads of Paris Hilton and Samuel L. Jackson Nastya22/Shutterstock "There's probably 10 top wigmakers," Victoria Wood tells me. "That covers Italy, Germany, England, France, the U.S., and Japan. I would like to think that I'm in the top 10 or 15." We are in Wood's modest home in Long Beach, California. Outside sits a Toyota Avalon whose license plate reads, WIGMAKR. Wood made the wigs for Will Ferrell and Jon Heder in Blades of Glory, Kevin Spacey in American Beauty, and Barbra Streisand in Meet the Fockers. Angelina Jolie wore her wigs in Girl Interrupted; Dakota Fanning wore them in The Secret Life of Bees. She recently did the wigs for the remake of Total Recall. Wood has a fine-boned face and dark blond hair. In her mid-50s, she has a teenaged son and a husband -- her fourth -- whom she met at church. "I wanted to be a make-up artist in film. I didn't know God had wigmaking," she says. Once she learned God did have wigmaking, she never looked back: she has been ventilating -- the industry term -- for 32 years, mostly for film and Broadway shows. Since then, Wood has bought most of her hair from Bracha and Dirks. Nearly all of their hair is virgin, she says, and of extremely good quality. Wood leads me to a small workshop in the back. The room is cluttered with cabinets, headshots, wigs on wig blocks bound in white canvas. I note a book called, simply, Dreads. If you know your hair will grow back -- or be covered with someone else's beautiful hair -- are you truly giving up everything? Wood shows me a needle with a tiny barb like a fishhook at one end. "You're not a wigmaker if you can't tie a knot. People say, 'I want to work with you.' I say, 'Make a clean knot and a fast knot, or you're of no value to me.'" She pokes the barbed needle through a piece of net, snags the single strand of hair, loops it, pulls it back through the net, twists it, captures the strand, again pulls it back through the net, and secures the knot. Or something like that: she tries to slow it down but can't. At speed, she'll make a knot in half a second. If a Broadway show succeeds, a wig must endure multiple wearings; over time, single knots can loosen, so Wood double-knots each strand. She charges a minimum of $3,000 per theatrical wig and twice that amount for film wigs, but film is a business that's used to paying for maximum flexibility. "They want to be able to say, 'We had this very expensive virgin blond hair' -- my God, this happened! -- 'but we think she would look better with dark hair.' So they dye the hair dark." Wood slows her speech for emphasis. "Twelve hundred dollars worth of virgin blond hair, as opposed to five hundred dollars worth of dark brown hair that you could have gotten virgin anyway?" She lets me savor the calamity, then points to her waist, "Or, hair down to here that was so expensive and so hard to find? 'Oh, we just decided it looked a little bit unruly.' And they get done and it's up here" -- hand by her ear -- "because it 'looked nicer.'" Another tough customer was Paris Hilton. The heiress kept missing appointments but when the wig was done, according to her assistant, she loved it and nicknamed it Precious. Yet she lost it within a year. The first time out, Wood had charged $6,000; the second time, she upped her quote to $10,000. "Additional suffering fees," she explains. Press her for celebrities who wear her creations offscreen and Wood hesitates. Men, as a group, don't want people to know they are losing their hair. Exceptions include clients Samuel L. Jackson and Ving Rhames. They could let their hair fall out; instead, they shave what lingers. When they need hair, they call her. It's easier to make a hairline look real if you are not concealing anything beneath, she says. Wood, in fact, specializes in wigs for actors of African descent. In the workshop, I finger samples of "Zigzag Weave for Weaving" and "Nappy Kinky for Afros." Comedian Chris Rock's 2009 documentary, Good Hair, explored the enormous demand by the African-American market for auxiliary human hair. Even simple maintenance can eat up a large portion of one's monthly expenses, yet role models for such excess abound: when Wood's former client Tyra Banks required a weave flowing out from beneath a wig, only vast amounts of hair could achieve this double-decker look. Cornrow wigs present another challenge, Wood tells me, starting to work on one. Since the scalp is a prominent feature, the net must be dyed extra carefully; it can take three women five or six days to complete it. She is simultaneously preparing a dreadlock wig. Frequent client Will Smith is slated to wear them both in the film Hancock. As often happens, the production budgeted for these two contingencies, but in the end opted for yet another: they used Smith's own hair, a decision that sent Wood rushing to make a third wig for Smith's stunt double who happened to be bald.

On Melrose Avenue is a hole-in-the-wall hair salon run by Mathi Avidor, Israeli-born and in her 50s. While her clientele includes cancer survivors and alopecia sufferers, Avidor mainly works with women from Los Angeles' Orthodox Jewish community. "It's an issue of modesty," says Chavy, a brunette woman who has brought in her daughter for a trim. What she says next astonishes me: "And the point is, 'Why are you wearing this beautiful human hair wig?'" It is what I was thinking, of course: the absurdity of covering beautiful hair with -- beautiful hair. "A lot of us ask the same question," she twinkles. "Because you're not supposed to look ugly," Avidor interjects, while tending to a young woman with an energetic toddler. Contemplating this tableau, mother and child, I reflect that modesty may be important, but looking attractive ensures that the species survives. Avidor finishes fixing the woman's own hair -- straight and blond and shoulder-length -- and reaches for a wig -- straight and blond and shoulder-length -- which she secures on the woman's head. She steps back, regards her work and beams. The woman does not. perruques cheveuxI wonder aloud: If the wig is made of human hair nearly identical to your own, what's the point? "There's a difference," Chavy insists. She means that no matter how beautiful a wig makes a woman, the hair doesn't actually spring from her own head. Thus it is deemed a lesser beauty and the original mandate -- modesty -- is preserved. "I don't go out anymore," the young mother says, picking up her headscarf. "I wear this all the time. My mother screams at me." I ask why. "Because it's ugly. She's going, 'Wear your wig! You used to take care of yourself, what's with the jean skirt?' I'm like, 'Aaarrghh!'" Her son starts banging the floor with a hairbrush. Perhaps the young mother is too frazzled to worry about her appearance, but her mother is not. And despite the stated ideals of modesty, one retains the freedom to choose which wig to buy. Are these choices truly in keeping with ego-surrender? Might a wig-covered head -- or, for that matter, the shaved scalp of a Hindu devotee -- in fact call attention to the self? I think of a woman I met named Meena, a native of southern India who lives in Los Angeles yet journeys often to Tirumala with her husband and children. She has as yet refrained from having her head shaved. To do so would be "to give up everything, not to think about yourself," she says, her dark hair rippling down her back. "It's done only when you get past your selfishness." I consider this and wonder: if you know your hair will grow again -- or be covered with someone else's beautiful hair -- are you truly giving up everything? This is what I'm thinking; what I say to the group in the salon is that it all seems pretty complicated.

Over a decade has passed since Isaac Bracha's party. Once again, I am dining in his home. I mention my latest meeting with Dirks. She had shown me some Russian hair, saying, "There's something wrong with this. It's sick. I don't know how else to describe it. It's grainy. It's crinkled." She'd had to reject all of it. lace front wigsBracha nods. There has lately been a dramatic drop in quality with an inversely dramatic rise in prices, some "300 or 400 percent." Skyrocketing demand for Russian hair has caused traders to accept inferior hair. The hair that looked sick, he says, probably came from older women who at one time would have been turned down. Moreover, it seems that Indian women are finally selling their hair for real money. Young women have started to cut their hair regularly, as Western women do. Some are even buying extensions. According to Bracha, it is this cultural shift that is the biggest threat to the human hair business. What will he do if Indian women stop growing their hair three feet long? Will he start over in yet another country? He says he is indeed exploring new business opportunities, but the world has changed. Rather than benefit from cultural difference, he will be taking advantage of globalization, of the world's increasing homogeneity. In August 2011, Bracha's Van Nuys office was robbed at gunpoint. The thieves were caught, but soon afterward, he stopped importing the prized Russian hair. Apparently, hair-filled bunkers under armed guard are now the norm in Ukraine.

I have been sitting with Vikki Wood one afternoon when suddenly it hits me. "How are your eyes?" cosplay wigsShe responds instantly, the subject clearly on her mind. "My eyes are getting older, and I do need to get them checked every year." She has another eight or ten years before she retires, she figures, and, failing sight and carpal tunnel syndrome aside, she's also not sure that the hair supply will last. "That could disappear before anything else happens. The film industry isn't going to be happy with synthetic. Then again, maybe it'll all be computer-generated hair." Wood likens human hair to an endangered species. "The only way to get more hair is to have people that will grow their hair long and leave it alone. And the only way to get more hair to be grown is, you know, God has to create the people to have the hair grow. But you can't breed more hair like you can breed 10,000 sheep and you've got ten thousand more heads of wool. You can't just breed people because you want their hair. You know what I mean?"